Revenue Management

MRR/ARR trends, plan movement, lifetime value, and acquisition — the numbers that matter for the business.

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MRR
$12,480.00
monthly recurring
ARR
$149,760.00
annual run-rate
LTV
$612.00
avg lifetime value
ARPA
$39.25
avg revenue / account
Churn
2.3%
monthly

MRR Trend

ARR Run-rate

Customer Acquisition

Plan Movement & Risk

Upgrades
37
this month
Downgrades
9
this month
Refunds
4
this month
Chargebacks
1
this month

Revenue by Plan

PlanPriceSubscriptionsMRR contribution
Starter$9.9992$919.00
Professional$19.99134$2,679.00
Small Business$49.9958$2,899.00
Business Plus$99.9931$3,099.00
EnterpriseCustom3$2,884.00